Closing Date: 9th August 2018

Borden Company (Pte) Ltd

Business Unit Manager

Salary: 123.00

Job Description
The position of Marketing Manager consists of developing marketing strategy to identify potential consumer/customer channels and segments, increase demand for products and services offered by the company, thereby increasing sales, market shares and ultimately consumer/customer satisfaction.  The role also encompasses keeping abreast of their resposible markets, their competitive developments, trends in the industry and understanding compliance with government regulations. 


  • Formulate and develop local and international business strategies based on knowledge of agreed and established objectives, market characteristics and cost factors.
  • Achievement of sales targets and expenses control
  • Ensure proper preparation of the promotion plans for designated products in accordance with strategy and direction
  • Develop pricing strategies that are competitive in the various markets and channels.
  • Strategic planning and forecasting to ensure sales of products and services.
  • Be updated on competitive developments, industry trends and government regulations both locally and internationally.
  • Formulate promotional activities to drive sales and market share growth

Qualifications & Requirements
  • Bachelor’s degree in any discipline
  • Preferably with 5 to 6 years of experience in a similar capacity in the FMCG industry covering the retail channel and pharmaceutical channels
  • Working knowledge & experience with international markets will be advantageous
  • Excellent planning and analytical skill, interpersonal and communication skills required
  • Results oriented and dynamic individual with strong business acumen
  • Working knowledge with distributor is essential